ARC

A modern philosophy for product teams building with AI.

Download Arc Light - for free

Supported by product teams at

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Ep 1 • What is ARC — and Why Now?

Think faster. Build smarter. Stay human.

AI is reshaping how we build. But many teams are slipping into chaos — or burning out with AI fatigue. ARC isn’t another process. It’s a shared mindset for product teams navigating speed, scale, and creative pressure in the AI era. Light enough to try today. Strong enough to shape how you build tomorrow.

“ AI can build the dream.

But people are the soul. ”

“ AI can build the dream.

But people are the soul. ”

“ AI can build the dream.

But people are the soul. ”

The ARC Loop

ARC is a five-part loop designed for AI-native teamwork

Arc flow

The 5 step rhythm starts with...

Arc flow

The 5 step rhythm starts with...

Arc flow

The 5 step rhythm starts with...

Arc flow

The 5 step rhythm starts with...

Intent

Start with shared purpose

Intent

Start with shared purpose

Intent

Start with shared purpose

Intent

Start with shared purpose

Explore

Use AI to unlock possibility

Explore

Use AI to unlock possibility

Explore

Use AI to unlock possibility

Explore

Use AI to unlock possibility

Craft

Apply human judgment where it counts

Craft

Apply human judgment where it counts

Craft

Apply human judgment where it counts

Craft

Apply human judgment where it counts

Validate

Test, learn, and refine as a team

Validate

Test, learn, and refine as a team

Validate

Test, learn, and refine as a team

Validate

Test, learn, and refine as a team

Deliver

Ship with pride, clarity and care

Deliver

Ship with pride, clarity and care

Deliver

Ship with pride, clarity and care

Deliver

Ship with pride, clarity and care

Hello World

ARC is role-fluid — but ownership is clear.

ARC is role-fluid — but ownership
is clear.

ARC is role-fluid — but ownership is clear.

ARC adapts to how your team works. No reset. No jargon. Just better collaboration. In a world where anyone can build anything, Taste, Clarity, Care, and Collaboration are the real differentiators.

How ARC-ready is your team? Take the test below.

New

ARC Light

Download for free

Start free - your entry point. A guide to help your team move fast — together.

New

ARC Light

Download Free

Start free - your entry point. A guide to help your team move fast — together.

New

ARC Light

Download for free

Start free - your entry point. A guide to help your team move fast — together.

New

ARC Light

Download Free

Start free - your entry point. A guide to help your team move fast — together.

Coming Soon

ARC Engine

£29

The full system behind the philosophy. Patterns, rituals, and implementations.

Coming Soon

ARC Engine

£29

The full system behind the philosophy. Patterns, rituals, and implementations.

Coming Soon

ARC Engine

£29

The full system behind the philosophy. Patterns, rituals, and implementations.

Coming Soon

ARC Engine

£29

The full system behind the philosophy. Patterns, rituals, and implementations.

Created by Logan Brinkley

Head of Product Design at Nansen.ai, formerly Head of Product Design at Man Utd

Head of Product Design at Nansen.ai, formerly Head of x Design at Man Utd